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Scünci Collaborates with Fashion Influencer Sincerely Jules

The brand has a new hair accessories collection, in collaboration with Julie Sariñana.

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By: Marie Redding

Senior Editor, Rodman Media


Hair accessories brand, Scünci, a division of Conair, has announced its collaboration with fashion and lifestyle influencer, Julie Sariñana, of Sincerely Jules.

The Sincerely Jules for Scünci collection combines Sariñana’s laid-back, California style with the brand’s expertise — resulting is an assortment of faux leather and velvet scrunchies in burgundy, pink, and black; metallic hues. There are also rhinestone studded clips and barrettes; brass and glittered pins; and headbands made of silks, velvets and metals. They are retailed on cards decorated with Sincerely Jules’ logo and an illustration of a feather.

Sariñana says, “Working with the brand gives me the opportunity to blend my love for hair and style, to create an easy and wearable collection for all women and for all hair types.”

Ellen Slicklen, vice president of marketing at Scünci, says, “Julie brings her sense of easy-going style, to a functional assortment of styles that can be worn every day and to complete any look.”

Drawing upon her heritage, Sariñana, along with Scünci, designed a trend-driven collection inspired by the creativity of Sariñana’s mother and her unique hand-crafted hair accessories. 

As part of the collaboration, Sariñana and the brand will offer tutorial videos and styling tips on the influencer’s social channels showing viewers how adding the right hair accessories can transform any look.

The Sincerely Jules for Scünci collection ranges in price from $4 to $10. It is available at Target stores and on Target’s website.

Photos: Courtesy of Scünci

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